Bradford Factor Privacy Policy

'Bradford Factor' is steadfastly resolute to defending the privacy of every visitor to its Website. Reading this privacy policy will enable you to understand how we use & look after the information that you submit to us. All references in this privacy policy: to the "Website" refer to this website; to "we", "us" and "our" refer to 'Bradford Factor'; and to "you" and "your" are to you, the visitor.

By engaging this Website and by sending your contact details to us by email or otherwise, you consent to the collection, use and transfer of your information under the terms of this privacy policy

1. Use and Storage of Information

When you visit the Website you may be asked to provide certain information about yourself including your name and contact details. We may collect additional information about you from emails or other correspondence that you send to us and we may collect information about the different pages of the Website you visit.

Your information will enable us to supply to you the services that you requested. We may use your information to contact you, and to notify you about important developments to the Website or our service. We will also use the information collected so that we can develop our service further.

We may contact you by email, if you have agreed (by contacting us directly or indirectly or by registering on our forums). If you change your mind please let us know, please note that should you prefer not to be contacted then your access to our forums and other features will be limited as we require communication in order to resolve technical issues (proactively and reactively).

We may from time to time send you offers from third party companies if we deem their service to be of interest to you.

We will not collect or share email or personal data when using specific functionality on our tools and/or applications unless you are specifically requesting the services or use of a service or product from a third party, in such instances we aim to make it clear that the submission is to a third party.

2. Storage of Information

The information you provide to us is held on our computers.
We use state of the art security measures to protect your information.
We will only retain your information for a reasonable period or for so long as either you or legislation permits.

3. Cookies

Cookies are small amounts of information that we may place & store on your computer. We direct cookies to your computer when you log on to the Website. Cookies make it easier for you to log on to and use the Website during future visits.

We use cookies to ensure you get the most from your visit. They improve your experience of the site because certain features work best with cookies. Feedback and information from the cookies can also help make the site better. By visiting and using this site, you agree to our use of cookies and other similar technologies.

The main types of cookies we use on our site and what they do:

Strictly necessary cookies

These cookies enable you to get the information or service you haveve asked for. They are essential – without them, some services may not work.To give you an example: we use these cookies to enable you to use shopping baskets, which remember your choices as you navigate our site and enable you to buy.

Performance cookies

These cookies collect information about the pages you visit, where you go most often, and whether you see error messages. The information is only used to ensure our website works well. For instance, we gather information to diagnose problems and issues. We then use this to make improvements and fix errors.

Functional cookies

These cookies remember choices you’ve made to personalise the site. They may remember where you are so you can get tailored information, or remember changes you’ve made to help you browse, such as increasing the text size. For instance, if you ask for services based on your location, we sometimes store a cookie – meaning that next time you visit, you won’t have to tell us your location again.

Targeting or advertising cookies

These cookies collect information about your browsing habits (including details of the websites you’ve visited) which is then used to ensure you receive advertising relevant to you.

For instance, these cookies may be used by us (or third parties and advertising networks on our behalf) to serve ads relevant to you across the internet (including on other sites you visit), based on your interaction with our website and your browsing history.

3a. Cookies: Google Analytics

Google Analytics uses traffic log cookies to gain information about the use that is made of pages on the applicable Online Facilities. We use the information from these cookies to generate reports on the usage of the applicable Online Facilities which are used for evaluation and analysis. The purpose is to improve the Online Facilities by tailoring them to the needs of users.

In such cases, no data which is itself specific to any identifiable user is retained.

In addition to standard analytics parameters, we receive data via Google Analytics Advertising Features including information about Demographics and Interest Reporting which gives us greater insight into the types f visitors we receive.

As a user you can opt out of this process of collecting traffic log data. To do so please visit the following site which provides a browser add-on that enables a user to opt out : http://tools.google.com/dlpage/gaoptout

3b. Cookies: Miscellaneous

All modern browsers allow you to change your cookie settings. These settings will typically be found in the options or preferences menu of your browser. To understand these settings, the following links may be helpful, otherwise you should use the Help option in your browser for more details.

We do not recommend turning cookies off when using the Online Facilities, as this will prevent you from using many of the services on the relevant Online Facility to which the cookies apply.

For further information about cookies and how to control their use, please visit the following third party educational resources:

4. Changes to our Privacy Policy

Any changes to our policy in the future will be posted to the Website and sent to you by email.

5. Concerns and Information requests

Please use our web contact form to address any privacy concerns or raise information requests. Upon validation we will provide a specific point of contact and address for you to submit your enquiry in writing.